Services: Social Media Strategy | Social Media Consulting | SOcial Media planning + Light Content Creation
The Challenge
Beresford’s Butchers is a beloved butcher shop in Calcutta, Ohio, known for their high-quality, healthy meats and sourcing from local farms.
They’ve built a reputation for exceptional service and making premium, healthy meats accessible to the community.
Wanting to give their loyal customers an easier grocery shopping experience, they also wanted to better connect with their audience.
I worked with Beresford’s to create a social media + content strategy that showcased their unique products, shared the stories behind their local suppliers, and highlighted their dedication to quality and community.
This approach helped them strengthen their online presence, build even more customer loyalty, and establish themselves as the go-to spot for healthy, locally-sourced meats.
The Delivery
We solidified Beresford’s spot in the industry by diving deep into research on the butcher industry and doing a detailed competitor analysis for the Mahoning Valley area.
Using what I found, plus their top-performing content and existing marketing & sales plan, I pulled together a clear brand personality to consistently use across their social media and content.
I also created a strong value proposition that highlights exactly what makes Beresford’s stand out.
By getting to know their audience through research, I built detailed audience personas and came up with ways to engage them better.
From there, I took note of Beresford's social media benchmarks, looked at what types of posts were already working, and found opportunities to grow on each platform.
I also worked to develop content pillars that work seamlessly across social media, email, and other marketing efforts.
Along with this, a consistent posting schedule for both social media and email marketing was created to keep everything aligned.
"Maceys personality was an instant match to our brand. Positive, energetic, stylish and no fluff. Straight to the point not one second of my time has been wasted.
I love that about Macey’s level of service and commitment to support. The organization is far more than I could have hoped for and Macey’s coaching is wise beyond her years.
She is patient and flexible while confident enough in her own strategy to push when needed."
-Erin, Owner of Beresford's Butchers
Canva Templates
Beresford’s also utilized my Canva Template Development service. Canva is a game-changer. Unlike Adobe Photoshop or Illustrator, which can be time-consuming and complex, Canva offers a straightforward way to create and edit high-quality graphics efficiently.
For Beresford’s, I designed custom templates tailored to their business needs—from letterheads to social media posts and other branding materials. These templates gave them professional, eye-catching, and easily editable designs, eliminating the hassle of starting from scratch every time they wanted to post online.
The Next Phase: Social Media Consulting
After implementing a successful social media strategy, Beresford’s wanted to continue our collaboration in a way that allowed their team to take ownership while still leveraging expert guidance. This is where my social media consulting service became the perfect solution.
How It Works:
- We meet monthly for strategy sessions where we brainstorm fresh content ideas tailored to their audience and business goals.
- I organize these ideas into a structured content plan, detailing post types, topics, and optimal posting times to ensure maximum engagement.
- Beresford’s team takes the lead in content creation and posting, following the guided plan to maintain consistency and effectiveness.
- Throughout the process, I provide ongoing insights, feedback, and data-driven recommendations to help refine their approach and adapt to trends.
This consulting model empowers Beresford’s to build confidence in their social media efforts while benefiting from expert strategy and support.
Outstanding Growth & Engagement:
- Online sales have skyrocketed.
- Audience engagement has increased by over 100%.
By blending hands-on strategy with structured consulting, Beresford’s has successfully taken control of its social media while continuing to see measurable growth. This partnership proves that with the right guidance, businesses can master their digital presence and achieve incredible results.
Facebook Reach is up over 125%
TikTok views up over 1,100%
Instagram content interactions up over 1.1K% + content reach up over 500%.
Now: Social Media Planning + TikTok Creation
While Beresford’s team enjoys creating content, the demand for high-quality Reels and TikToks each month quickly became overwhelming.
To streamline their process, they upgraded to my next-level package, which maintains the same strategic brainstorming and planning structure but adds hands-on content creation support.
Since many of their short-form video ideas were already based on my recommendations, I took the heavy lifting off their plate by:
- Filming high-quality Reel and TikTok content for them.
- Editing and optimizing the videos for maximum engagement.
- Allowing their team to simply add captions and schedule the posts.
This approach ensures that their content remains dynamic and engaging while reducing the time and effort required from their team.
Beresford's brand voice is funny and right to the point.
Beresford's humor makes content creation fun. we get to partake in some goofy content that brings customers in the doors.
Using trending sounds to promote different areas of the shop with good camera angles.
Conclusion
By blending hands-on strategy with structured consulting and video content creation, Beresford’s has successfully taken control of its social media while continuing to see measurable growth. This partnership proves that with the right guidance, businesses can master their digital presence and achieve incredible results.
