Hey, my name is Macey Austin
I'm a Salem, Ohio native known for my passion for just about everything. (I'm serious!)
That energy carries straight into my work.
As someone who grew up in this blue-collar town, I carry that same hardworking, roll-up-your-sleeves mindset into everything I do — whether I’m behind the camera, building out a content plan, or strategizing your next social post.
My love for storytelling started early — I picked up my first camera at 8 years old and never really put it down.
I went on to study broadcast journalism in college, where I learned how to “find the story” and communicate it clearly and creatively.
That skillset now shows up in everything I do — especially in today’s fast-paced world of social media.
In 2021, I stepped into the world of social media professionally, working as a Social Media Manager at a digital marketing agency in Toledo, Ohio.
It was there that I saw how naturally my background in journalism aligned with content creation.
Since then, I’ve worked through some of the biggest shifts in the industry — from the rise of UGC and influencer marketing to the ever-changing trends of TikTok.
What sets me apart? I’ve worked across a wide range of industries:
🏞 The National Park Service
🧱 Building materials
🏗 Architecture, engineering, and construction
🍰 Local bakeries
🏢 Small businesses and personal brands
This mix of experience makes me adaptable, strategic, and genuinely excited to take on new challenges.
My entrepreneurial mindset drives me to not only understand your brand, but to treat it like my own — with creativity, intention, and care.
Now, I focus on helping businesses grow through strategic photo, video, and social media content that actually works.
From planning and shooting to editing and scheduling, I help brands show up consistently and authentically online.
If you’re looking for content that tells your story and supports your business goals — let’s create together.
Kind words from
Beresford's Butchers
“The organization is far more than I could have hoped for and Macey’s coaching is wise beyond her years.
She is patient and flexible while confident enough in her own strategy to push when needed.”
Let’s work together
